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PROMOTE THE OAT, The Rise of Oats Nutritional Value is key factor in new Lifestyle Trend

The Rise of Oats
Nutritional Value is key factor in new Lifestyle Trend



When asked to pick the healthiest foods from a list of 70 foods and beverages considered good for you – oatmeal came in fourth.

Whole grains contain protein, help with a healthy heart, and make you feel full longer.

Diets are evolving. Those living a paleo lifestyle are seeking grain free, while those with digestive
concerns seek sprouted products.

Gluten-sensitive individuals are purchasing 'oatmeal' made with ancient grains such as quinoa, teff, and amaranth.

There are more options. Whole Grains Council Stamps are on over 11,000 products in 58 countries
– 76% are found in the USA.

Increased availability of hot cereals made with non-oat ancient grains such as quinoa, amaranth and pinole.

WHY IS OATMEAL HEATING UP?
Labeled gluten-free whole grains typically contain more protein than refined grains.

More and more people are enjoying eating grain free (Paleo lifestyle) hot cereals made from nutritional seed…

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